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IT feels AI impact as clients demand lower rates

“AI is not about replacing humans, it’s about redefining efficiency.” - Sundar Pichai, CEO, Google AI prompts contract rethink across IT se...

“AI is not about replacing humans, it’s about redefining efficiency.” - Sundar Pichai, CEO, Google

AI prompts contract rethink across IT sector

Artificial intelligence is transforming the $283-billion Indian IT industry, forcing firms to renegotiate long-term contracts. Fortune 500 clients are demanding revised terms to capture the cost savings AI now delivers. A large IT major said clients are seeking AI-led efficiencies and discounts, prompting a wave of renegotiations across service providers.

From fixed price to flexible savings

Historically, 15–20% of IT contracts were renewed annually with modest discounts. But the new AI wave is pushing that number higher, with clients expecting 20–25% savings through automation and productivity gains. This shift marks a departure from fixed-price pacts toward time- and material-based models that can adapt to evolving AI outcomes.

Big and mid-tier firms feel the heat

While giants like Infosys and TCS have seen stock declines as they navigate these pressures, mid-sized firms such as Hexaware Technologies confirm clients now expect measurable cost compression in IT operations and software development. Analysts expect this pressure to persist as AI tools mature.

AI brings both efficiency and uncertainty

Although AI reduces costs, it also disrupts billing models and forecasting. Analysts note subdued IT spending amid inflation fears and demand uncertainty. Companies are balancing between passing on AI benefits and safeguarding margins.

Redefining value in an AI-first world

The AI-driven shift is compelling IT vendors to innovate not just technologically but contractually. The new normal is agility, where savings, efficiency, and partnership flexibility define success.

Summary

Fortune 500 firms are pushing Indian IT companies to revisit contracts, seeking AI-driven productivity and cost savings. This move is reshaping traditional pricing models, forcing firms to balance profitability with customer expectations in an increasingly automation-led market.

Food for thought

When AI creates efficiency, who truly owns the savings, the innovator or the client?

AI concept to learn: generative AI

Generative AI refers to models that can create new content, text, code, or images by learning from existing data. It automates creative and analytical tasks, transforming industries from design to software engineering.

AI versus IT companies' pricing power

[The Billion Hopes Research Team shares the latest AI updates for learning and awareness. This is not a professional, financial, personal or medical advice. Please consult domain experts before making decisions. Feedback welcome!]

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