"Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity." - Fei-Fei Li, AI pioneer
Precision priority
While AI provides basic tools, professional workflows continue to require specialized software. In news reports, Ashley Hewson (Affinity CEO), claimed these tools are irreplaceable for experts who need total control. High precision features ensure that quality is never compromised by automation. This is good news for human experts for the future, indeed.
Innovation is growth
His company aims to increase product adoption twenty times over the next few years. Since launching the latest app in October 2025, Affinity has seen a surge in users who value combined vector design and high quality photo editing capabilities in one platform.
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Localizing
India is a key market, with user numbers growing six times recently. The company offers tools in local languages and invests in regional developers to grow the platform. This localized approach ensures that the software meets the specific needs of Indian creators. The 2024 acquisition by Canva allowed Affinity to combine its various offerings. This helps the brand become a dominant force in the industry, leveraging a global base of 260 million active users. The partnership accelerates the vision of a unified creative suite.
Automation and control
Tasks like selections are perfect for automation. However, these features are meant to enhance rather than replace professional judgment. The goal is to provide depth tools that streamline the creative process for experts while maintaining the standard required for professional output.
Summary
Affinity CEO Ashley Hewson argues that professional software remains vital despite the rise of AI. Following its acquisition by Canva, Affinity is focusing on growth in India. By integrating AI features, the company supports high precision workflows rather than replacing experts.
Food for thought
Will professional software and AI tools eventually merge into one single interface?
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AI concept to learn: Photo Editing in AI
AI-based
photo editing uses machine learning models to enhance, modify, and
transform images automatically. Tasks like background removal, color
correction, retouching, object removal, style transfer, and upscaling
are performed quickly with minimal user input, making
professional-quality editing accessible to beginners and experts alike.
[The Billion Hopes Research Team shares the latest AI updates for learning and awareness. Various sources are used. All copyrights acknowledged. This is not a professional, financial, personal or medical advice. Please consult domain experts before making decisions. Feedback welcome!]
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