“AI is not just another technology wave. It is the foundation upon which the future of work will be built.” – Fei-Fei Li, AI researcher
AI adoption is not only for tech companies
Non technology companies across India are rapidly increasing investments in artificial intelligence to stay competitive. Demand for AI professionals in sectors such as banking, healthcare, retail and manufacturing has risen sharply in 2025, reflecting how organisations now view AI as a core driver of productivity.
A trend
Non-IT firms, including financial services, pharma, consulting and real estate, are actively seeking AI and machine learning talent. Companies like JPMorgan Chase, IQVIA, BNY, Optum, PwC and Wells Fargo are among those expanding AI teams. Much of the demand centres on engineering, support and functional roles that help modernise processes and improve customer outcomes.
Generative AI fuels business transformation
Generative AI specific roles have jumped year on year, driven by demand for personalisation, fraud prevention and automation. Organisations now embed AI directly into revenue and risk models instead of treating it as an optional technology layer. Experts say this shift is accelerating overall adoption across industries. Large organisations including RPG Group, Deloitte and EY report significant growth in AI-related hiring as they build technology-first teams. Leaders emphasise that AI capability is now essential for resilient and diversified business models.
AI investment becomes a long-term priority
Industry heads highlight that modernisation, cloud-based AI delivery and strong data engineering teams are becoming critical for service excellence. As more firms integrate AI into daily operations, the distinction between tech and non tech sectors is fading, marking a structural shift in how companies plan for the future.
Summary
Non tech companies in India are rapidly increasing AI spending to enhance productivity and competitiveness. Hiring for AI and generative AI roles has surged, with industries embedding AI into core revenue, risk and operational functions rather than treating it as an optional tool.
Food for thought
If every company becomes an AI-driven company, what will truly differentiate one from another?
AI concept to learn: AI investments in Consumer Frontend
AI investments in the consumer frontend
focus on building systems that users can directly see, touch, or talk
to. These are products and features that make AI feel personal,
accessible, and useful in daily life. Companies invest heavily here
because consumer-facing AI drives adoption, brand loyalty, and massive data feedback loops. It includes AI Assistants & Chatbots, Personalization Engines, AI Search & Answer Engines, Generative Tools for Consumers, Productivity & Knowledge Tools and AI on Devices.
[The Billion Hopes Research Team shares the latest AI updates for learning and awareness. Various sources are used. All copyrights acknowledged. This is not a professional, financial, personal or medical advice. Please consult domain experts before making decisions. Feedback welcome!]
COMMENTS