“AI will alter every industry, but its first and fastest impact is already visible in advertising.” - Andrew Ng, AI educator
AI reshapes the advertising landscape
Major brands and emerging startups are rapidly embracing artificial intelligence to design quick, low cost and tightly targeted ad campaigns. What once depended heavily on human creativity is shifting toward automated tools that generate thousands of ad variations across platforms with impressive speed and accuracy.
AI streamlines production and boosts efficiency
Companies like Pidilite report that AI driven processes have cut production time and significantly improved returns on ad spending. With tools like Google’s Gemini and OpenAI’s ChatGPT, businesses now produce videos, images and scripts in a fraction of the time previously required.
Brands scale up personalisation and experimentation
The shift to AI is enabling brands to rapidly test creative concepts and tailor messaging in ways that were impractical earlier. Many startups (like Dashverse) are helping advertisers build AI led campaigns that deliver measurable improvements in conversions and customer engagement.
AI investment speeds up across sectors
Larger global players are also open to this experimentation. Coca Cola used AI to create a holiday campaign for the US market, while Mondelez International committed forty million dollars to AI enabled marketing. Many Indian brands have rolled out multiple campaigns built with AI systems, and are now accepting they did so.
Creative roles evolve with AI as partner
While AI increases speed and reduces cost, it also raises questions about the future of creative jobs. Many professionals believe the best output will come from human creativity supported by AI tools, rather than one replacing the other.
Summary
AI is transforming advertising by cutting costs, speeding up production and enabling personalised campaigns at scale. Brands across industries are increasingly using AI tools to create content, analyse performance and expand their marketing reach.
Food for thought
If AI keeps improving creative outputs, what unique value will human creativity hold in future advertising?
AI concept to learn: Creative AI
Generative AI refers to models that create new content such as text, images or video based on patterns learned from data, enabling rapid production of marketing assets. It helps advertisers test variations quickly and personalise messaging. It is becoming a foundational tool for modern creative workflows.
[The Billion Hopes Research Team shares the latest AI updates for learning and awareness. Various sources are used. All copyrights acknowledged. This is not a professional, financial, personal or medical advice. Please consult domain experts before making decisions. Feedback welcome!]
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