"The person who wins the personal agent, that is the big thing. You will never go to a search site again." - Bill Gates.
A new era for digital shopping
Google launched the universal commerce protocol, or UCP, to help retailers use agentic AI. This open standard works across the entire shopping journey from discovery to support. It allows businesses to set up offers that appear when shoppers use AI modes in Search or the Gemini app.
Connecting retailers and consumers
The system creates a common language for agents and payment providers. It ensures digital systems communicate efficiently to help users find and purchase products without needing unique connections for every agent. This works alongside existing standards to simplify the discovery process for everyone involved.
Enhancing the value for shoppers
Initial tests focus on discounts through direct offers. Google plans to expand this to include bundles and free shipping. A new checkout feature lets users buy items directly from selected retailers within the AI interface while they are researching various products in real time.
Collaborating with industry leaders
Major players like Shopify and Walmart helped develop this protocol. Companies including American Express and Mastercard have also endorsed it. By building a shared ecosystem, these organizations aim to simplify how technology handles transactions and product discovery for consumers around the globe.
Engaging with virtual sales associates
Retailers can use a business agent to talk with customers on Search. This virtual associate answers questions in a brand voice. It functions like a digital assistant that provides personalized help to drive sales and improve the overall user experience during critical shopping moments.
Summary
Google introduced the universal commerce protocol to streamline AI shopping. Partnering with retailers, the protocol enables interaction between AI agents. This system focuses on delivering relevant offers and direct checkout options to help consumers find value during their entire purchasing journey.Food for thought
Will AI shopping agents eventually eliminate the need for traditional retail websites?AI concept to learn: Agentic commerce
Agentic commerce involves AI agents acting for users to find products and complete purchases. These assistants handle comparisons and checkouts automatically. It shifts shopping from manual browsing to goal oriented automation powered by machine learning.
[The Billion Hopes Research Team shares the latest AI updates for learning and awareness. Various sources are used. All copyrights acknowledged. This is not a professional, financial, personal or medical advice. Please consult domain experts before making decisions. Feedback welcome!]
