“The real promise of AI is helping people make better decisions with less effort.” - Fei-Fei Li, AI pioneer
Smarter product discovery
OpenAI has introduced a shopping research feature inside ChatGPT that helps users find products simply by describing what they need. By asking guided questions and scanning multiple websites, the assistant creates a personalised buyer’s guide based on user preferences and past interactions.
Personalised guidance across categories
This new capability builds on ChatGPT’s memory, allowing the assistant to recall earlier conversations and understand a user’s tastes. The feature performs particularly well in detail-heavy areas like electronics, beauty, home and kitchen, and outdoor products, making the search experience more tailored and intuitive.
Built on previous upgrades
In April 2024, OpenAI expanded chatGPT’s ability to compare and review products with price and purchase links. Its memory system became more comprehensive, allowing chatGPT to access both user-saved memories and relevant past chats to deliver more personalised responses.
Deeper decision making
With this update, OpenAI aims to make conversations about buying choices more meaningful. Instead of repeating requirements every time, users can rely on chatGPT to remember details and provide sharper recommendations that streamline the journey from search to purchase.
Summary
OpenAI has launched a shopping research feature in chatGPT that guides users through product discovery using personalised questions, memory and cross-website research. Available across all major plans, it enhances decision making and supports detailed categories like electronics, beauty, home and outdoor gear.
Food for thought
Will personalised AI shopping eventually influence what we buy more than traditional advertising?
AI concept to learn: AI memory
AI memory allows models like ChatGPT to retain useful information from earlier interactions and apply it in future conversations. It improves personalisation by recalling preferences and context. For beginners, it is a foundational idea that makes AI feel more helpful and consistent.
[The Billion Hopes Research Team shares the latest AI updates for learning and awareness. Various sources are used. All copyrights acknowledged. This is not a professional, financial, personal or medical advice. Please consult domain experts before making decisions. Feedback welcome!]
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