“Technology is best when it brings people together.” – Matt Mullenweg, Founder of WordPress
New companions on the trail
Artificial intelligence is now accompanying nature enthusiasts on their outdoor adventures. Free bird identification apps like Merlin use AI to detect bird sounds through live audio recordings. When hikers pause to listen, the app identifies nearby birds such as the scarlet tanager and adds them to their growing digital list of sightings. It’s being called a real-world version of Pokémon Go for nature lovers.
AI brings a new generation to birding
According to Drew Weber of Cornell Lab of Ornithology, the use of AI in apps like Merlin has expanded the hobby’s audience. What was once popular mainly among experienced birders is now attracting tech-savvy 20- and 30-year-olds sharing bird sightings on platforms like TikTok and Instagram.
Smart identification, smarter conservation
AI-powered apps are not limited to sound recognition. Platforms like iNaturalist allow users to identify plants and animals simply by uploading photos. Every submission supports biodiversity research and helps track animal extinctions, making citizen participation a part of global conservation efforts.
Human and AI collaboration in nature
While the technology isn’t flawless mockingbirds, for instance, can confuse the AI—the apps are constantly learning. The community-driven feedback model, where experts validate AI-suggested IDs, ensures higher accuracy over time and builds a knowledgeable global nature network.
Building a digital ecosystem for nature
Through AI, nature observation has become both fun and impactful. People are no longer just identifying wildlife; they are helping create massive datasets driving environmental awareness and conservation policies worldwide.

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